Sponsoring an event linked to your company goals can open your business up to a whole new market just waiting to be exploited. In fact, a latest research study showed over 90 percent of U.K. Companies integrated sponsorship in their marketing plans and at 2017, almost 14% of business advertising budgets moved to sponsorship.
These 10 essential benefits to event sponsorship will be able to help you increase your company and generate income no matter what your business.
1.) EXPAND NAME RECOGNITION. A corporate sponsorship does lots of things, allowing you to make a positive contribution, support nonprofits and start ups, and become involved locally. By acting as a sponsor and reserving the stand in a trade show, festival, or other event, you may increase your brand visibility in the area, displaying your business name and to be proud of. A visual, in person statement can be very beneficial with regards to memory, making a personal presence in service of your own company an interaction or expertise event goers may remember.
2.) MEET THE RIGHT PEOPLE. Setting up a booth at the event will put you in contact with hundreds or thousands of possible customers. Additionally, it gives you the opportunity to meet others in the market who can move your company forward.
Selecting an event that complements what you’ve to give, as a craft fair for art distribution company, a chili cook off for restaurants and grocers, or a medical conference for hospitals and pharmaceutical companies, gives you the power to connect with those who’re the more than likely to help your company grow.
3.) BUILD YOUR REPUTATION. Additionally to putting you in touch with the right people and emphasizing your brand, sponsorships have another key advantage: bettering your standing in the area. Acting as an event sponsor emphasizes the reach your name has in the region, showing your company as one which wants to give back by fostering community participation. Sponsoring an event may throw your company at a charitable light, showing your affection and compassion for the location call home and win the support of the local event attendees.
4.) Put Your Business in the Spotlight
Having a presence at a conference or business event positions you or your company as an authority in your business. You gain respect and credibility by standing out from the bunch of attendees and carefully displaying your merchandise and marketing materials. Rather than simply attending an event and looking for people to share your company card with, sponsorship brings attendees who are keen to find out about your company directly to you.
5.) Get in front of your Target Market
The event organizers in your event are spending time and money marketing the event to your target audience, bringing these attendees into the area. Your job is to come ready to take full benefit of this opportunity by ensuring to create eye catching, professional signs, marketing materials and merchandise displays that attract attendees to you.
6.) Lead Generation and Brand New Contacts
Make sure to get some sort of lead generation system in place the evening of the event. Individuals will give up business cards and e-mail addresses in trade for a possibility to win a fantastic prize in a drawing, samples or candy along with other promotional merchandise giveaways
6.) Get Your Brand Noticed
Being featured in the program book of the event, on the event’s website with your logo and using an item in the present bags are Fantastic ways to leverage your sponsorship and get brand recognition
7.) New Customers, New Customers, New Business
Not only are the attendees of the event potential new customers and customers, but are your fellow sponsors and vendors! You can form new business partnerships at events, meet like-minded business professionals in complimentary businesses with which you share the exact same target market but aren’t in competition.
8.) Give attendees a “taste” of one’s business
Bringing samples to an event as giveaways are a terrific way to grab attention from attendees. Be creative and think of out-of-the-box ways to stand out. By sharing a sample or trial supply of your merchandise, you participate attendees and increase your odds of turning them into new customers.
9.) Market Your Business Inexpensively
We all know how much advertising your company may cost. It may run a million pounds or more to put an ad in a well-known neighborhood publication for only one time! Spending the exact same amount or less as a sponsor or vendor at an event is a much wiser investment which will bring a larger ROI. Remember, you’ll be in the exact same area with tens of thousands of attendees who are your target market. By leveraging the event to your benefit, there’ll be no limitation on your potential Return on investment.